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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Millennial Priorities
July 29 2019
Millennial Priorities

by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry,...

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Creamy Pasta with Meatballs
July 29 2019
Creamy Pasta With Meatballs

by Shane O'Neill, Vice President A tasty alternative to a traditional dish – 5 Stars Ingredients: For the meatballs: 1/2...

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best buy store sign
July 22 2019
How Jewelers Can Defy Amazon with the “Best Buy” Strategy

by Charles Pobee-Mensah, Director of Digital Marketing "Amazon has retailers everywhere scared." That’s the first line in a recent YouTube...

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A Little Appreciation Goes a Long Way
July 22 2019
A Little Appreciation Goes a Long Way

By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true...

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Summer Watermelon Popsicles
July 22 2019
Summer Watermelon Popsicles

by Michael Fruchtman, CFO -1 half medium seedless watermelon -2 cups fresh or frozen strawberries -2 limes -honey (optional) Cut...

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Tidy Organized Desk
July 15 2019
Marie Kondo Your Business

by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any...

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Bored Executive
July 15 2019
Surviving a Slow Summer

by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as...

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Coffee Popsicles on Sticks
July 15 2019
Iced Caramel Latte Popsicles

by Ashley Bowen, Account Coordinator Popsicles are a great summertime treat. They’re cool and refreshing, and not to mention delicious!...

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