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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Grin and Bear It
November 05 2020
Grin and Bear It

by Angie Ash, Executive Vice President “Grin and bear it” were words my Dad sometimes said as I was growing...

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elephant with zebra stripes
August 06 2020
How Weird Is Too Weird?

by Angie Ash, Executive Vice President So, have you been shopping in a brick and mortar yet? Gone out to...

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Lab Grown Diamond Image
July 10 2019
The New Tipping Point.

By Ellen Fruchtman, President Tipping Point: the critical point in a situation, process, or system beyond which a significant and...

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