Fruchtman Findings
Industry insights from the jewelry marketing experts.
Are you better?
By Ellen Fruchtman How do I gain market share? How do I increase referrals? How do I increase sales? How...
Enjoy The Ride
By Ellen Fruchtman, President We set some high bars this holiday season and all expectations indicate it’s going to be...
So much to love.
By Ellen Fruchtman, President In a few days, Cupid’s arrow will be in full force. Valentine’s Day, with its long...
Work at Home Helpers - Bonjoro
By Angie Ash, Executive Vice President While companies and their employees adapt to the new reality of working from home,...
Zombie Jewelers Are Among Us, Season 3 Finale – The COVID Confine
By Shane O’Neill, Vice President We’ve been dealing with zombie jewelers for years now, but the new COVID outbreak has...
Small Gestures. Big Impact.
by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day...
Welcome Back Saxon’s Diamond Centers
By Ashley Bowen, Account Coordinator We are thrilled to welcome Saxon's Diamond Centers back to our roster of clients. Our...