Fruchtman Findings

By Ellen Fruchtman How do I gain market share? How do I increase referrals? How do I increase sales? How...

By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone...

With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign...

by Ellen Fruchtman, President By now you’ve probably read countless articles about the state of retail. There have been countless...

By Ellen Fruchtman, President We set some high bars this holiday season and all expectations indicate it’s going to be...

By Ellen Fruchtman, President How many times have you heard those three, simple words? Probably more often than you would...

By Ellen Fruchtman, President In a few days, Cupid’s arrow will be in full force. Valentine’s Day, with its long...

by Ellen Fruchtman, President The road is winding when it comes to business. Sometimes uphill. Sometimes downhill. And, everything in-between....