Fruchtman Findings
Industry insights from the jewelry marketing experts.
Spray It Then Say It
by Charles Pobee-Mensah, Director of Digital Marketing Many jewelers are working hard to start reopening their stores in some capacity....
The Beatles - This Day In History
by Angie Ash, Executive Vice President August 11 in history was quite busy for the most popular band of all...
The Snake Oil Salesman (Marketer)
By Shane O’Neill, VP There’s no doubt that digital is dominating the marketing landscape. With the right strategy, digital marketing...
Chocolate, Peanut Butter and Banana Bites
by Hayley Lardinais, Account Coordinator Chocolate, Peanut Butter and Banana Bites A quick, easy snack to satisfy your mid-day sweet...
Here Come the Brides…or Not
by Angie Ash, Executive Vice President Owning Bridal. Many jewelers want to claim it in their market. And, yes, every...
How One Question Could Speed Up Your Site
by Charles Pobee-Mensah, Director of Digital Marketing HTTP/2 is a standard for websites that’s faster than the old way. Most...
Classic Belgian Waffles
By Shane O’Neill, Vice President Ingredients 2 cups cake flour 2 teaspoons baking powder 1/2 teaspoon salt 4 large eggs,...
The Sunny Side
By Ellen Fruchtman, President There is no doubt this year has been a year of great and substantial challenges. And...