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Home / Blog

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Bonjoro Logo
July 04 2020
Work at Home Helpers - Bonjoro

By Angie Ash, Executive Vice President While companies and their employees adapt to the new reality of working from home,...

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paper cut out people holding hands
June 07 2020
Even The Little Guys Can Win with Compromise

by Charles Pobee-Mensah, Director of Digital Marketing Recently a tech business named Basecamp released their new email app called Hey....

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santa holding a surfboard with the words "be jolly in july"
June 07 2020
Christmas in July

There’s a local restaurant in the little town I call home that does a big Christmas in July celebration over...

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How You Might Be Able To Sell Jewelry Through Podcasts In 2020
June 01 2020
How You Might Be Able To Sell Jewelry Through Podcasts In 2020

by Charles Pobee-Mensah, Director of Digital Marketing A jeweler who takes digital marketing seriously has probably run Facebook ads. They’ve...

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Pantone’s Color of the Year Is…
June 01 2020
Pantone’s Color of the Year Is…

Classic Blue by Angie Ash, Executive Vice President Every year since 1999, The Pantone Color Institute has chosen a color...

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Lemon Garlic Green Bean Pasta Dish
June 01 2020
Lemon Garlic Green Bean Pasta Dish

by Kristy Cartmell, Designer / Social Media Specialist INGREDIENTS 1 tablespoon olive oil 1 medium onion, sliced 4 large cloves...

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Zombie Jewelers Are Among Us, Season 3 Finale – The COVID Confine
May 10 2020
Zombie Jewelers Are Among Us, Season 3 Finale – The COVID Confine

By Shane O’Neill, Vice President We’ve been dealing with zombie jewelers for years now, but the new COVID outbreak has...

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hand holding purple flowers
April 05 2020
Small Gestures. Big Impact.

by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day...

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