Fruchtman Findings
Industry insights from the jewelry marketing experts.
Grin and Bear It
by Angie Ash, Executive Vice President “Grin and bear it” were words my Dad sometimes said as I was growing...
Crab Cakes
by Shane O'Neill, Vice President 2 pounds lump crabmeat - picked over 1 small onion, finely chopped 1 large celery...
Spray It Then Say It
by Charles Pobee-Mensah, Director of Digital Marketing Many jewelers are working hard to start reopening their stores in some capacity....
The Beatles - This Day In History
by Angie Ash, Executive Vice President August 11 in history was quite busy for the most popular band of all...
The Snake Oil Salesman (Marketer)
By Shane O’Neill, CMO There’s no doubt that digital is dominating the marketing landscape. With the right strategy, digital marketing...
Here Come the Brides…or Not
by Angie Ash, Executive Vice President Owning Bridal. Many jewelers want to claim it in their market. And, yes, every...
How One Question Could Speed Up Your Site
by Charles Pobee-Mensah, Director of Digital Marketing HTTP/2 is a standard for websites that’s faster than the old way. Most...
The Sunny Side
By Ellen Fruchtman, President There is no doubt this year has been a year of great and substantial challenges. And...




