Fruchtman Findings
Industry insights from the jewelry marketing experts.
Holiday Marketing Starts Now
Here's a little secret: The jewelers with the best holiday seasons usually aren't scrambling in November. They're planning in July....
Don’t Forget Thanksgiving
It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in...
Black Friday: What You Need To Know
At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping...
Plans for Thanksgiving?
Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is...



