Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Unexpected Retail Lesson from Barnes & Noble
What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning?
Planning for Success in 2025… Preparation Meets Opportunity
We all know the power of planning - and “planning our work and working our plan” is always a good...
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
How to Re-Energize Your Employees
by Angie Ash, EVP Let’s face it, time flies. 10 years ago, retail jewelers didn’t have the technology that’s at...
Counter Culture
#Flabbergasted. That was me when a client recently inquired about a door counter. They were looking for some recommendations on...
Taking Care Of Business
When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a...
