Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Double-Edged Sword
by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise...
Fearful or Foolish?
By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...
Digital Co-op Program for Crown Ring
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...
The Double-Edged Sword
By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise...
Co-op vs. Store Branding
It’s that time of year again. Co-op advertising for 2016 is due to be submitted for reimbursement. In the midst...
Note To Self – Check Out The Co-Op
We all know the words ‘busy’ and ‘overwhelmed’ don’t begin to cover how you will feel during your JCK trip...
Co-op vs. Store Branding
It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst...
