Fruchtman Findings
Industry insights from the jewelry marketing experts.
Pearl Power
by Angie Ash, Executive Vice President Attention, retailers! Do you struggle with a great bridal jewelry purchase line? Need an...
JCK's Biggest Deal
by Logan Taylor, Social Media Coordinator JCK week is here. Are you prepared? Will it be your best show ever?...
If you’re attending JCK you may want to have a plan of attack. Here’s a start. Read more.
Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the...
Are You Ready For A Relationship; With Your Marketing?
By Shane O'Neill, CMO Ahh, spring is in the air, finally, and it’s time to start thinking about relationships. Coming...
Note To Self – Check Out The Co-Op
We all know the words ‘busy’ and ‘overwhelmed’ don’t begin to cover how you will feel during your JCK trip...
Don't Gamble With Your Jewelry
Going to JCK? The Buzz is about security for your personal jewelry. Jewelers Mutual Insurance Company (JMI) has important advice...
So Long, JCK. Hello, Toledo!
After a fantastic run at JCK Las Vegas, the experts from Fruchtman Marketing have packed their bags and are heading...
