Fruchtman Findings
Industry insights from the jewelry marketing experts.
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
For Better Or Worse
Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive...
Houston, We’ve Got A Problem.
If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the...
