Fruchtman Findings
Industry insights from the jewelry marketing experts.
Red, White & Blue Might Be More Valuable Than You Think
With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...
The New Tipping Point
The New Tipping Point by Ellen Fruchtman, CEO Tipping Point: the critical point in a situation, process, or system beyond...
A Case for Sustainability
by Angie Ash, EVP If you’re a retailer who's worried about the impact of lab-grown diamonds on your overall diamond...
Are Synthetic Diamonds On Your Radar?
Over the course of the last year or two we’ve made it a point to discuss synthetic diamonds with our...
