Fruchtman Findings
Industry insights from the jewelry marketing experts.
Your 2023 Resolution? Be a Goal-Getter!
Know your strengths and weaknesses and acknowledge them. Don’t get in the habit of admitting defeat because you can’t see another way....
Are You Thinking About Marketing All Wrong?
by Shane O'Neill, CMO It seems that today everyone wants everything, right now, all the time. When it comes to...
Age of the Cookie Cutters
By Shane O’Neill, CMO Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving...
Make the Logo Bigger!
by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly...
How To Claim and Optimize Your Google My Business Page
By Pat Giammarco, SEO Specialist Google My Business helps you appear in local online searches, making more people know of...
Greenwashing in Marketing
With the world in a state of growing environmental issues, there has been a call to action for companies that...
Time For Cuts?
By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not...
Start 2023 Right
2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to...



