Fruchtman Findings

Today is National Mom and Pop Business Owners Day! The day was first celebrated back in 1939 by Rick and...

To keep that momentum going, will require, yes, a little luck, but mostly, some sound strategy. What can you do...

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...

By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of...

By Amber Bartolet, Social Media Marketing Manager With social media demonstrating a consistent upward trend, it’s clear why brands invest...

By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word...

By Ellen Fruchtman, President This isn’t about working with us. This article is about what you need to know about...

by Angie Ash, EVP I have been working within the fine jewelry industry now for over 25 years. That’s a...