Fruchtman Findings

By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking...

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...

by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail...

by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is...

by Charles Pobee-Mensah, Director of Digital Marketing Do you remember the last time a business did something unexpected for you?...

by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the...

The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find...