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Home / Findings / Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Navigating Crisis, Opportunity, Culture and Growth
April 27 2020
Navigating Crisis, Opportunity, Culture and Growth

By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry...

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two young women with shopping bags at a mall
February 24 2020
Ready to Catch Some Zs?

By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking...

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Use Facebook For What It Is
February 17 2020
Use Facebook For What It Is

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...

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Young woman is buying a watch at the shopping mall
January 27 2020
Is it time to reinvigorate the retail experience? You bet.

by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail...

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Future Tech and the Impact on Retail
January 20 2020
Future Tech and the Impact on Retail

by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...

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Sign that says holiday tips
October 21 2019
Holiday Tips!

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is...

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woman with phone
October 14 2019
Wow Your Customers with This Video Messaging App

by Charles Pobee-Mensah, Director of Digital Marketing Do you remember the last time a business did something unexpected for you?...

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The Online Strategy That Everyone’s Missing
September 16 2019
The Online Strategy That Everyone’s Missing

by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the...

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