Fruchtman Findings
Industry insights from the jewelry marketing experts.
Television Commercials are Back
by Shane O'Neill, Vice President The past decade has seen traditional “television commercials” take a back seat to the digital...
Things That Make You Go “Hmmm?…”
by Angie Ash, EVP Jewelry campaigns typically involve some storytelling. And some campaigns are clever and make sense, like romancing...
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
Gen Z Shopping Habits
As the mom of two Gen Z girls, I can attest to their noses always being in their phones. Personally,...
What Do Political Marketing and Jewelry Marketing Have in Common? Everything.
Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...
Excuses. Excuses. Excuses.
By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great...
No New Normal
By Guest Columnist Lori Dixon, Ph.D., Great Lakes Marketing Research Consumers got a taste of having more power over place...
Navigating Crisis, Opportunity, Culture and Growth
By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry...
