Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Online Strategy That Everyone’s Missing
by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the...
Being Human in a Digital World
The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
by Angie Ash, Executive Vice President With the constant news of brick and mortar stores closing, I felt the need...
Create a Marketing Machine with a Blog
by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns...
By the time I got to Woodstock…
By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time...
Why we buy.
By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo,...
Your Business, the Stock Market, and Your Future
By Shane O'Neill, CMO The 2008 financial crisis was an event we could all do without again. Some businesses never...
Webinar: How to Adapt Your Business Approach For The Digital Age
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine,...
