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Home / Findings / Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Shopping cart Icon on smart phone screen over blur mall
August 26 2019
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping

by Angie Ash, Executive Vice President With the constant news of brick and mortar stores closing, I felt the need...

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Woman with laptop
August 19 2019
Create a Marketing Machine with a Blog

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns...

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woodstock emblem
August 19 2019
By the time I got to Woodstock…

By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time...

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Why we buy.
April 22 2019
Why we buy.

By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo,...

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Your Business, the Stock Market, and Your Future
January 21 2019
Your Business, the Stock Market, and Your Future

By Shane O'Neill, CMO The 2008 financial crisis was an event we could all do without again. Some businesses never...

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Webinar - digital marketing
October 22 2018
Webinar: How to Adapt Your Business Approach For The Digital Age

by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine,...

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Basic Rules of Advertising
June 29 2018
The Basic Rules of Advertising

by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important...

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The Changes In TV Advertising
May 21 2018
The Changes In TV Advertising

by Ellen Fruchtman, President It’s no surprise to anyone that people love streaming services. Amazon Prime Video, Netflix, and Hulu...

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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?

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