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Home / Findings / Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Digital Marketing Gone Stupid
June 19 2017
Digital Marketing Gone Stupid

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever...

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The Nostalgia of Technology
June 19 2017
The Nostalgia of Technology

In this ever-faster moving world of tech, nostalgia runs deep. Check out these trivia tidbits to see some fun facts...

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Top Five Ways To Misuse Your Agency
May 22 2017
Top Five Ways To Misuse Your Agency

Top Five Ways To Misuse Your Agency. Ok. I saw that. You just rolled your eyes at my title. And...

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What Is Killing Your Battery?
May 15 2017
What Is Killing Your Battery?

If you have a smartphone, there is a good chance that you use it frequently throughout the day. Whether it’s...

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If you’re attending JCK you may want to have a plan of attack. Here’s a start. Read more.
May 08 2017
If you’re attending JCK you may want to have a plan of attack. Here’s a start. Read more.

Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the...

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Snapchat
May 08 2017
Snapchat

For many small businesses, advertising on the popular social media app Snapchat has been out of reach. The wait will...

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digital marketing ocean
April 10 2017
Diving the Digital Marketing Ocean

One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because...

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Does Your Business Need A Diet Plan?
December 22 2016
Does Your Business Need A Diet Plan?

The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain...

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