Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Changes In TV Advertising
by Ellen Fruchtman, President It’s no surprise to anyone that people love streaming services. Amazon Prime Video, Netflix, and Hulu...
Extra! Extra!
by Shane O'Neill, Vice President INSTORE® partners with the Jewelry Marketing Experts, Fruchtman Marketing, to form INSTORE Marketing Services. Read...
A Few Facts on Marketing To Keep In Mind
by Michael Fruchtman, CEO/CFO Just a few facts on Marketing you might want to keep in mind… The average content...
Beauty Unfiltered
by Jenny Macino, Graphic Designer Unrealistic beauty standards have been a popular controversy for years. Beauty advertisements are everywhere: TV,...
Where Should You Spend Your Advertising Dollars?
by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital...
Get and Keep Customer Attention with Permission Marketing
1999 is forever ago in internet years. But, I need you to take a trip with me back to that...
Holiday Marketing Planning
Thanks to the retail and political atmosphere over the last year we have seen an increasing number of retailers who...
When the Going Gets Tough
One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a...
