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Home / Findings / Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

instore marketing services
May 14 2018
Extra! Extra!

by Shane O'Neill, Vice President INSTORE® partners with the Jewelry Marketing Experts, Fruchtman Marketing, to form INSTORE Marketing Services. Read...

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Marketing To Keep In Mind
April 30 2018
A Few Facts on Marketing To Keep In Mind

by Michael Fruchtman, CEO/CFO Just a few facts on Marketing you might want to keep in mind… The average content...

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Beauty Unfiltered
April 23 2018
Beauty Unfiltered

by Jenny Macino, Graphic Designer Unrealistic beauty standards have been a popular controversy for years. Beauty advertisements are everywhere: TV,...

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Advertising Dollars
March 26 2018
Where Should You Spend Your Advertising Dollars?

by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital...

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Get and Keep Customer Attention with Permission Marketing
September 18 2017
Get and Keep Customer Attention with Permission Marketing

1999 is forever ago in internet years. But, I need you to take a trip with me back to that...

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Holiday Marketing Planning
July 24 2017
Holiday Marketing Planning

Thanks to the retail and political atmosphere over the last year we have seen an increasing number of retailers who...

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When the Going Gets Tough
July 10 2017
When the Going Gets Tough

One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a...

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Digital Marketing Gone Stupid
June 19 2017
Digital Marketing Gone Stupid

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever...

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