Fruchtman Findings
Industry insights from the jewelry marketing experts.
Anticipating the 2022 Holiday Season
As we venture our way into the start of the holiday season, all spectrums of retailers are wondering how to...
The Next Big Thing in Digital Marketing
A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25...
Greenwashing in Marketing
With the world in a state of growing environmental issues, there has been a call to action for companies that...
The Complex Television Media Buy
What to do. What to do. Is television part of your media mix? Make sure you understand the new media...
The Metaverse and the Future of Marketing
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast With Meta (formally Facebook) unveiling its "all in" approach to the...
The Ultimate Guide to Instagram Hashtags for 2022
By Amber Bartolet, Social Media Marketing Manager Instagram hashtags can help your posts reach a target audience, attract new followers...
The Metaverse Is Coming
By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...
Three Techniques to Build Brand Trust Among Consumers Online
By Chelsea Schroeder, Account Coordinator With online shopping becoming more habitual than ever, building trust with consumers has never been...