Fruchtman Findings
Industry insights from the jewelry marketing experts.
How to Increase Online Visibility
by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible...
Age of the Cookie Cutters
By Shane O’Neill, CMO Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving...
5 Tips for Better Online Findability
By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank....
Anticipating the 2022 Holiday Season
As we venture our way into the start of the holiday season, all spectrums of retailers are wondering how to...
The Next Big Thing in Digital Marketing
A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25...
Greenwashing in Marketing
With the world in a state of growing environmental issues, there has been a call to action for companies that...
The Complex Television Media Buy
What to do. What to do. Is television part of your media mix? Make sure you understand the new media...
The Metaverse and the Future of Marketing
by Shane O’Neill, CMO A Fruchtman Marketing Podcast With Meta (formally Facebook) unveiling its "all in" approach to the Metaverse,...




