Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail...
A Cookieless Future
by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in...
Best Times to Post on Social 2021
by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to...
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
Top Reasons to Visit Your Jewelry Store's Website On Your Phone
by Charles Pobee-Mensah, Director of Digital Marketing While working, most of us are much more likely to be using a...
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
People Are Searching for Lab-Grown Diamonds Now More Than Ever
by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with...
Three Legs of The Online Marketing Stool
by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the online strategy. If...