Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Yin & Yang of Digital Marketing
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know,...
What NOT To Do On Social Media
by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be...
Before You Start Digital Marketing, Do This.
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...
Search Engine Use
Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone...
Co-op vs. Store Branding
It’s that time of year again. Co-op advertising for 2016 is due to be submitted for reimbursement. In the midst...
