Fruchtman Findings

by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with...

by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the online strategy. If...

by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the...

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns...

By Dana Rathke, Social Media Specialist Are you wondering what customers are thinking about your business? The best way to...

By Ellen Fruchtman, President Fruchtman Marketing just launched two new websites for Hasenfeld-Stein, one of the leading diamantaires in the...

by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine,...

by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It...