Fruchtman Findings
Industry insights from the jewelry marketing experts.
Best Times to Post on Social 2021
by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to...
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
Top Reasons to Visit Your Jewelry Store's Website On Your Phone
by Charles Pobee-Mensah, Director of Digital Marketing While working, most of us are much more likely to be using a...
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
People Are Searching for Lab-Grown Diamonds Now More Than Ever
by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with...
Three Legs of The Online Marketing Stool
by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the online strategy. If...
The Online Strategy That Everyone’s Missing
by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the...
Create a Marketing Machine with a Blog
by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns...




