Fruchtman Findings
Industry insights from the jewelry marketing experts.
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
People Are Searching for Lab-Grown Diamonds Now More Than Ever
by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with...
Three Legs of The Online Marketing Stool
by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the online strategy. If...
The Online Strategy That Everyone’s Missing
by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the...
Create a Marketing Machine with a Blog
by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns...
The Complete Guide to Online Social Listening
By Dana Rathke, Social Media Specialist Are you wondering what customers are thinking about your business? The best way to...
We've Got a Launch!
By Ellen Fruchtman, President Fruchtman Marketing just launched two new websites for Hasenfeld-Stein, one of the leading diamantaires in the...
Webinar: How to Adapt Your Business Approach For The Digital Age
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine,...
