Fruchtman Findings
Industry insights from the jewelry marketing experts.
A Love Letter to Clienteling
Contrary to what many of our sales associates believe—or at least how they behave—the last step in the selling process...
Is Less More?
Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Crafting an Authentic Luxury Experience
By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...
How to Re-Energize Your Employees
by Angie Ash, EVP Let’s face it, time flies. 10 years ago, retail jewelers didn’t have the technology that’s at...
A Little Appreciation Goes a Long Way
By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true...
