Fruchtman Findings
Industry insights from the jewelry marketing experts.
Who Doesn’t Love A Good Story?
I love a good story - which is good, since I write for a living. The business world is an...
Simpler is Better
Your logo is one of your most important assets as a business, and it’s always important to stay on top...
Baked Vegetable Egg Rolls
Ingredients 1 teaspoon olive oil 2 cups of savoy cabbage, chopped 2 cups of shredded carrots 2 cups of bean...
Sci-Fi Metal Becomes A Reality
Recently, Surmet Corporation announced it is commercially producing its version of “transparent" aluminum called ALON®. Technically known as aluminum oxynitride,...
Your Customers Want to Be Co-Creators
As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients and while...
Rising Above The Noise
You know the old cliché: if a tree falls in the woods, and nobody is around to hear it, does...
What makes a successful logo?
According to AdWeek, simplicity is key when it comes to a successful logo. Simple font, simple color, simple shape. I...
