Fruchtman Findings
Industry insights from the jewelry marketing experts.
What Makes A Good Ad?
As an advertising agency, we look at, review, and develop new ads every day. We create a connection with the...
Drone Delivery
There’s a little extra buzz in The Buzz this week. It’s the buzz you hear when a drone makes a...
Insanely Creative Pumpkins
Artist Jon Neill was spotlighted in a recent Snickers® ad for his ability to carve a ridiculously creative pumpkin. The...
Pumpkin Rice Krispie Treats
INGREDIENTS 6 cups Rice Krispies cereal 3 Tbs. butter 10 ounces marshmallows (approx. 1 bag) Red & yellow food coloring...
Don’t Be Afraid To Say No
Have you ever felt the pressure to shell out more money in order to advertise on the top radio or...
Jewelry To Die For
Cursed jewels are a favorite fare for Hollywood script writers. This week, as we get ready for Halloween, it’s also...
Jewelry Industry Groups Create New Political Council.
There’s a new collective voice for the jewelry industry on Capitol Hill. According to IDEX Online, nine US jewelry associations...
The Perfect Cereal
Lucky Charms is great as is, but now a version with ONLY marshmallows? After looking through articles trying to find...



