Fruchtman Findings
Industry insights from the jewelry marketing experts.
Tired of Your Current Campaign? Just Do It.
If your campaign slogan works for you, stick with it. Think of it this way: You’ve seen it 100% (or...
Are You a Jewelry Know-It-All?
Sure, you may know your 4Cs and the difference between a carat and a karat. But how well do you...
Still Waiting to Book Your Q4 Media?
September is a crazy month for us here at Fruchtman Marketing – September is a planning meeting month. We’ve set...
Mind-Blowing Double Page Magazine Ads
When designing for a two-page spread in a magazine, there is only so much you can do to grab the...
Salmon with Leek Cream Sauce
Salmon with Leek Cream Sauce 4 skin-on salmon fillets (1 lb.) 2 tablespoons oil 2 tablespoons butter 2 leeks, rinsed...
Clear as day.
There are certain things I know clear as day: I'm not going to win the HGTV Dream Home Sweepstakes. We'll...
Act of Kindness
Social media is a powerful tool. The smallest mistake on social media can blow up in your face, while a...




