Fruchtman Findings
Industry insights from the jewelry marketing experts.
No-Churn Chocolate Ice Cream
by Ellen Fruchtman, CEO Is there really anything better than ice cream in the heat of August? Only two. That...
Don't Forget to Upgrade to Google Analytics 4 (GA4)!
By Ryan Leisure, Senior Web Manager If you haven't heard by now, Universal Google Analytics will stop collecting data on...
How to Re-Energize Your Employees
by Angie Ash, EVP Let’s face it, time flies. 10 years ago, retail jewelers didn’t have the technology that’s at...
Ham and Cheese Cucumber Sandwich
By Traci Hubble, Account Coordinator Keeping meals light in the summer is always a plus. Our family loves to find...
3 Key Benefits of Leveraging Social Media
by Patrick Giammarco, SEO Specialist Social media serves as a vital tool for connecting with both current and prospective customers,...
Creating Picture Perfect Moments: The Power of High-End Photography in Jewelry Social Media Marketing
by Megan Bennett, Social Media Marketing Manager In the glamorous world of high-end jewelry, nothing conveys the essence of your...
From JCK to INSTORE
by Angie Ash, EVP The INSTORE show, which took place in Chicago for several years, was a smaller show that...
Are you humanizing your sales efforts?
by Abbey Ellis, Account Coordinator Everyone knows sales play a crucial role in the success of a business. These days,...
