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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Focus on Clarity with Your Website
September 26 2022
Focus on Clarity with Your Website

by Ryan Leisure, Senior Web Manager WHY? Web users demand clarity. People have limited attention spans, and if your website...

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Rubber? Meet Road.
September 26 2022
Rubber? Meet Road.

By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...

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Apple Gouda Stuffed Chicken
September 26 2022
Apple Gouda Stuffed Chicken

with Smoky Roasted Sweet Potatoes Source For Chicken 2 10-ounce chicken breasts, boneless and skinless 1.5 ounces gouda cheese, thinly...

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How To Claim and Optimize Your Google My Business Page
September 19 2022
How To Claim and Optimize Your Google My Business Page

By Pat Giammarco, SEO Specialist Google My Business helps you appear in local online searches, making more people know of...

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An Apple a Day is a Nice Way to Play
August 29 2022
An Apple a Day is a Nice Way to Play

By Shane O'Neill, Vice President By now, most of us are pretty familiar with the various types of digital media...

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Greenwashing in Marketing
August 29 2022
Greenwashing in Marketing

With the world in a state of growing environmental issues, there has been a call to action for companies that...

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Time For Cuts?
August 16 2022
Time For Cuts?

By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not...

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Start 2023 Right
August 16 2022
Start 2023 Right

2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to...

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