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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Captioning Social Media Videos
November 15 2021
Captioning Social Media Videos

By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social...

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The Metaverse Is Coming
November 15 2021
The Metaverse Is Coming

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...

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Winter Squash And Spinach Pasta Bake
November 15 2021
Winter Squash And Spinach Pasta Bake

By Ellen Fruchtman, President Smitten Kitchen has always been a great go-to for just about any recipe. Here’s a new...

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Underrated Social Media Strategies You Should Consider Implementing Today
October 25 2021
Underrated Social Media Strategies You Should Consider Implementing Today

By Amber Bartolet, Social Media Marketing Manager With social media demonstrating a consistent upward trend, it’s clear why brands invest...

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Apple Crisp
October 25 2021
Apple Crisp

By Ashley Bowen, Account Coordinator If you’re planning a trip to the apple orchard this fall, this delicious apple crisp...

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TikTok or NOT.
October 25 2021
TikTok or NOT.

by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok....

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Storytime.
October 18 2021
Storytime.

By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word...

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Three Techniques to Build Brand Trust Among Consumers Online
October 18 2021
Three Techniques to Build Brand Trust Among Consumers Online

By Chelsea Schroeder, Account Coordinator With online shopping becoming more habitual than ever, building trust with consumers has never been...

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