Fruchtman Findings
Industry insights from the jewelry marketing experts.
Larry Johnson's 20-40-40 Display Strategy
by Larry Johnson, Larry Johnson Consulting Services One of the simplest ways to enhance the perceived value of a piece...
How to Take Criticism Like a Pro
by Kristy Cartmell, Designer / Social Media Specialist I’ve been a creative person since the day I was old enough...
Chicken Soup from a Store-Bought Rotisserie Chicken
by Charles Pobee-Mensah, Director of Digital Marketing Chicken Soup from a Store-Bought Rotisserie Chicken 1 Store-bought, ready-to-eat, rotisserie chicken 1...
How Advertising Boosts SEO
by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your...
Buying Habits by Generation
By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As...
Simple Garlic Bread
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Simple Garlic Bread 3-4 cloves of garlic 1/2 cup butter...
What Do Political Marketing and Jewelry Marketing Have in Common? Everything.
Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...
Creativity, Inc. by Ed Catmull
by Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Creativity, Inc. is part memoir, part business profile, and part...