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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

A Font for the Future
May 17 2021
A Font for the Future

by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft...

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thick drink in clear glass on white plate
May 17 2021
Shackwacker - Ready for Summer

by Shane O’Neill, Vice President Shackwacker 2 ounces Kraken black spiced rum 2 ounces Kahlua coffee liqueur 2 ounces dark...

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Matzo Ball Soup
May 10 2021
Matzo Ball Soup

By Michael Fruchtman, CFO Ingredients: Chicken Stock 1 4-5 lb chicken, cut into 8 pieces 1 lb chicken wings, necks,...

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Television Commercials are Back
May 10 2021
Television Commercials are Back

by Shane O'Neill, CMO The past decade has seen traditional “television commercials” take a back seat to the digital realm...

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Best Times to Post on Social 2021
May 10 2021
Best Times to Post on Social 2021

by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to...

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Make Instagram Casual Again
April 27 2021
Make Instagram Casual Again

by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially...

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Ricotta & Pesto Crostini
April 27 2021
Ricotta & Pesto Crostini

by Hayley Lardinais, Account Coordinator This is the easiest appetizer or snack to bring to a gathering, with the biggest...

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Things That Make You Go “Hmmm?…”
April 20 2021
Things That Make You Go “Hmmm?…”

by Angie Ash, EVP Jewelry campaigns typically involve some storytelling. And some campaigns are clever and make sense, like romancing...

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