Fruchtman Findings
Industry insights from the jewelry marketing experts.
Rio Olympic TV Viewership Down In A Big Way
Earlier this summer, Steve Burke, CEO of NBCUniversal, while being interviewed about the upcoming Rio Olympics, was asked to describe...
Speaking Of Our Glorious Leader.
We’re proud to announce that Fruchtman Marketing president and founder Ellen Fruchtman will be presenting at this year’s Centurion South...
What’s In A Number?
The best part of digital marketing is the sheer volume of data that can be pulled from your results. Depending...
Peach Cucumber Salad With Mint Vinaigrette
• 3 fresh peaches • 2 medium cucumbers, halved and sliced • 6 large fresh mint leaves, finely chopped •...
Are You A Custom Jeweler Or Making The Move To E-commerce?
Are you a custom jeweler or making the move to e-commerce? Then you are probably in need of some fantastic...
Move Your Cheese!
Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly...
When Counting Counts
Recently I had a conversation with a jeweler about the low closing rate of their sales team. We talked about...
Taking Talent And Experience Into Account.
Considering the length of her resume, it’s hard to believe the newest member of our team is so young. Just...