Fruchtman Findings
Industry insights from the jewelry marketing experts.
Personalization Inspiration
How cool is this? My daughter was recently notified of her acceptance to The University of Pittsburgh. Although they sent...
Somebody’s Watching Me
When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are...
Getting In The Holiday Spirit
Our Account Coordinator extraordinaire, Taylor Hartfield, had a great giving idea for our office for Christmas this year. It’s the...
Candy and Adult Beverages
Claire Hayes over at Spoon University created a list of the best candy/alcohol pairings. As a college student, she created...
Firecracker Chicken
Ingredients: -2-4 tablespoons Canola Oil or Grapeseed Oil -3-4 boneless, skinless chicken breasts (about 2 pounds), cut into 1-inch pieces...
Zombie Jewelers are Among Us
Are you a Zombie Jeweler? I hope not, but it’s important to take a close look. We have to be...
Media Work NEVER Ends…..
Everyone knows that when a media schedule is placed the work doesn’t end there. Invoices need to be checked, co-op...
Consistency Is Key
As a jeweler, and a businessperson trying to generate revenue, you’re advertising in one way or another. You’re probably using...