Fruchtman Findings
Industry insights from the jewelry marketing experts.
Don’t Forget Thanksgiving
It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in...
Holy Toledo! Local Holiday Promotion Goes National.
How does a local retail jeweler garner national attention? Put together an uber-luxury holiday gift promotion and give it a...
A Special Thanksgiving Guest
Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and...
Taking Care Of Business
When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a...
Easy Vegan Pumpkin Pie
Prep time: 5 mins Cook time: 60 mins Total time: 1 hour 5 mins Serves: 1 pie INGREDIENTS 1¾ cups...
Did You Die On Friday?
Just as you’re counting down the last month and a half of 2016, ready to ring in a new year,...
Bigger Isn’t Always Better
Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word?...
Will You Make It Through This Article?
On a typical night in the Sugg household, you can find my four children relaxing in front of the television,...