Fruchtman Findings
Industry insights from the jewelry marketing experts.
COVID Bridal Boom?
by Shane O’Neill, Vice President It happened in a flash. COVID-19 hit the newswire, cases grew and, before we knew...
The Secret to Unlock Social Media Success
By Shane O’Neill, Vice President Just about every business is in the social media game now and most are failing...
Zombie Jewelers Are Among Us, Season 3 Finale – The COVID Confine
By Shane O’Neill, Vice President We’ve been dealing with zombie jewelers for years now, but the new COVID outbreak has...
How To Make Your Website The Cornerstone of Your Business
by Shane O’Neill, Vice President So, you’ve finally invested in your future and developed a fantastic website with full e-commerce...
The Queen of England is on Instagram
By Shane O'Neill, Vice President This past Thursday Queen Elizabeth II posted on Instagram for the first time. While the...
Time to Put Your Advertising on a Diet
by Shane O’Neill, Vice President I hate fat ads. That’s right, I said it. Maybe it’s just me, but I...
Will You Slowly Fade Away?
by Shane O'Neill, Vice President There is a slow demise of some jewelry stores out there. Their sales and revenue...
Are You Ready To “Show Up” In 2019?
by Shane O’Neill, Vice President How we show up to various events, work, gatherings, etc. can say a lot about...