Fruchtman Findings
Industry insights from the jewelry marketing experts.
Getting Diversity in Marketing Right
Look, well, anywhere, and you’ll see companies clearly working hard to reflect diversity in their marketing. But are they doing it...
You Lost a Big Brand. Now What?
by Angie Ash, EVP When retailers gain partnerships with big brands, the proverbial roller coaster ride that ensues is surely...
Jewelers, Take These Three Vows In 2022
By Angie Ash, Executive Vice President The starting gun to the holiday shopping frenzy has blasted and, as retail jewelers,...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
by Angie Ash, Executive Vice President With all of the concern given to news of brick and mortar stores closing,...
What’s So Special About It?
by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed...
Three Consumer-Based Goals for the Jewelry Industry
by Angie Ash, EVP I have been working within the fine jewelry industry now for over 25 years. That’s a...
A Cookieless Future
by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in...
Things That Make You Go “Hmmm?…”
by Angie Ash, EVP Jewelry campaigns typically involve some storytelling. And some campaigns are clever and make sense, like romancing...
