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Home / Findings / Ecommerce

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Selling eGift Cards Online with Square
March 25 2020
Selling eGift Cards Online with Square

Aside from staying safe and healthy, driving revenue is a big priority during this time. Everyone can sell an eGift...

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Should Local Jewelers Sell Online?
October 29 2018
Should Local Jewelers Sell Online?

by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others....

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TV Commercials Just In Time For The Holidays
October 29 2018
TV Commercials Just In Time For The Holidays

by Ashley Bowen, Account Coordinator We’re offering any commercial in any of our popular TV commercial series for a limited...

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Adult Swim
April 23 2018
Adult Swim Only

by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The...

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The New Retail
June 12 2017
The New Retail

Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven...

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The E-commerce Tsunami is Coming...Are You Ready?
September 19 2016
The E-commerce Tsunami is Coming...Are You Ready?

The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a...

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Brick And Mortar Collapsing Under E-Commerce Pressure
August 15 2016
Brick And Mortar Collapsing Under E-Commerce Pressure

While sitting in Ellen’s office this morning reviewing various projects, she received an email stating that Macy’s is closing 100...

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E-commerce with Luxury Brands
November 09 2015
E-commerce with Luxury Brands

The movement to e-commerce with luxury brands has been a slow growth. Brands are reluctant to transition to selling online...

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