Fruchtman Findings
Industry insights from the jewelry marketing experts.
Selling eGift Cards Online with Square
Aside from staying safe and healthy, driving revenue is a big priority during this time. Everyone can sell an eGift...
Should Local Jewelers Sell Online?
by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others....
TV Commercials Just In Time For The Holidays
by Ashley Bowen, Account Coordinator We’re offering any commercial in any of our popular TV commercial series for a limited...
Adult Swim Only
by Shane O'Neill, Vice President When I was a kid, my grandmother took us to swimming lessons every weekend. The...
The New Retail
Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven...
The E-commerce Tsunami is Coming...Are You Ready?
The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a...
Brick And Mortar Collapsing Under E-Commerce Pressure
While sitting in Ellen’s office this morning reviewing various projects, she received an email stating that Macy’s is closing 100...
E-commerce with Luxury Brands
The movement to e-commerce with luxury brands has been a slow growth. Brands are reluctant to transition to selling online...