Fruchtman Findings
Industry insights from the jewelry marketing experts.
LGD. GIA. You.
Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.
Welcome RDI Diamonds!
Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!
Engagement Ring Sales Outlook: 2025 and Beyond
It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19...
Red, White & Blue Might Be More Valuable Than You Think
With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...
The New Tipping Point
The New Tipping Point by Ellen Fruchtman, CEO Tipping Point: the critical point in a situation, process, or system beyond...
A Case for Sustainability
by Angie Ash, EVP If you’re a retailer who's worried about the impact of lab-grown diamonds on your overall diamond...
Are Synthetic Diamonds On Your Radar?
Over the course of the last year or two we’ve made it a point to discuss synthetic diamonds with our...