Fruchtman Findings
Industry insights from the jewelry marketing experts.
Natural Diamond Pricing
Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...
Understanding
Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?
Engagement Trends Jewelers Can’t Afford to Miss
The Knot’s "2025 Real Weddings Study" offers a sharp look at how Gen Z and Millennial couples are approaching engagement—and...
LGD. GIA. You.
Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.
Welcome RDI Diamonds!
Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!
Engagement Ring Sales Outlook: 2025 and Beyond
It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19...
Red, White & Blue Might Be More Valuable Than You Think
With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...




