Fruchtman Findings
Industry insights from the jewelry marketing experts.
The More Marketing Changes, the More Emotion Matters
This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...
Personal Touch Marketing
Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...
The All-Time Best Political Presidential Ads
Who can wait for those great political ads coming our way? It’s hard to remember any of the great ones....
The Power of Pink
by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll....
I Love Steven Singer
by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his...
4 Elements of Effective Storytelling
by Pat Giammarco, SEO Specialist Content Marketing and Storytelling are powerful digital marketing strategies that focus on creating and promoting...
Your 2023 Resolution? Be a Goal-Getter!
Know your strengths and weaknesses and acknowledge them. Don’t get in the habit of admitting defeat because you can’t see another way....



