Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Power of Pink
by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll....
I Love Steven Singer
by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his...
4 Elements of Effective Storytelling
by Pat Giammarco, SEO Specialist Content Marketing and Storytelling are powerful digital marketing strategies that focus on creating and promoting...
Are You Thinking About Marketing All Wrong?
by Shane O'Neill, VP It seems that today everyone wants everything, right now, all the time. When it comes to...
Age of the Cookie Cutters
By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and...
Make the Logo Bigger!
by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly...
How To Claim and Optimize Your Google My Business Page
By Pat Giammarco, SEO Specialist Google My Business helps you appear in local online searches, making more people know of...
Greenwashing in Marketing
With the world in a state of growing environmental issues, there has been a call to action for companies that...