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Home / Findings / Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Personal Touch Marketing
October 29 2024
Personal Touch Marketing

Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...

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The All-Time Best Political Presidential Ads
August 12 2024
The All-Time Best Political Presidential Ads

Who can wait for those great political ads coming our way? It’s hard to remember any of the great ones....

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The Power of Pink
August 24 2023
The Power of Pink

by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll....

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I Love Steven Singer
August 21 2023
I Love Steven Singer

by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his...

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4 Elements of Effective Storytelling
July 08 2023
4 Elements of Effective Storytelling

by Pat Giammarco, SEO Specialist Content Marketing and Storytelling are powerful digital marketing strategies that focus on creating and promoting...

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Your 2023 Resolution? Be a Goal-Getter!
June 01 2023
Your 2023 Resolution? Be a Goal-Getter!

Know your strengths and weaknesses and acknowledge them. Don’t get in the habit of admitting defeat because you can’t see another way....

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Are You Thinking About Marketing All Wrong?
February 05 2023
Are You Thinking About Marketing All Wrong?

by Shane O'Neill, CMO It seems that today everyone wants everything, right now, all the time. When it comes to...

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Age of the Cookie Cutters
December 04 2022
Age of the Cookie Cutters

By Shane O’Neill, CMO Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving...

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