Fruchtman Findings
Industry insights from the jewelry marketing experts.
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
What’s Hot: Le Vian’s Trend Forecast for 2025
Le Vian recently released their trend forecast for 2025 and from an advertiser’s viewpoint, this is going to be a...
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping
With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.
Vintage Vogue: Tapping into Pinterest’s Top Wedding Jewelry Trends for 2024
by Hannah Hoyer, Social Media Marketing Manager Pinterest’s 2024 Wedding Report shows that the allure of vintage jewelry styles is...
Staying on Top of the Trends
by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a...
Crafting Your Identity
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...
The Jewelry Category That’s On Fire
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody...