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Home / Findings / Trends

Fruchtman Findings

Industry insights from the jewelry marketing experts.

AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
May 02 2025
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google

Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...

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Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
March 20 2025
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette

Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...

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Out With the Old?
January 24 2025
Out With the Old?

We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.

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What’s Hot: Le Vian’s Trend Forecast for 2025
July 24 2024
What’s Hot: Le Vian’s Trend Forecast for 2025

Le Vian recently released their trend forecast for 2025 and from an advertiser’s viewpoint, this is going to be a...

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Woman online shopping for jewelry
June 07 2024
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.

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Vintage jewelry
May 14 2024
Vintage Vogue: Tapping into Pinterest’s Top Wedding Jewelry Trends for 2024

by Hannah Hoyer, Social Media Marketing Manager Pinterest’s 2024 Wedding Report shows that the allure of vintage jewelry styles is...

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Staying on Top of the Trends
May 02 2024
Staying on Top of the Trends

by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a...

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Finding your identity
March 18 2024
Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...

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