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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

The Rise of Technology Usage In Political Campaigns
February 29 2016
The Rise of Technology Usage In Political Campaigns

Throughout modern history, the presidential candidates who are tech-savvy have proven to gain a distinct advantage over those giving it...

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Are Synthetic Diamonds On Your Radar?
February 22 2016
Are Synthetic Diamonds On Your Radar?

Over the course of the last year or two we’ve made it a point to discuss synthetic diamonds with our...

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Six Simple Design Tips
February 22 2016
Six Simple Design Tips

1. Hierarchy It doesn’t matter what you’re designing, a clear sense of hierarchy is important. The viewer needs to know...

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Peeps S’mores
February 22 2016
Peeps S’mores

Easter will be here before we know it and that means…. PEEPS! If you’re like me, you can’t have enough...

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Finding Your ‘Hum’
February 22 2016
Finding Your ‘Hum’

Shonda Rhimes is notoriously known as the creative guru who came up with popular ABC shows such as “Grey’s Anatomy,”...

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Working with jewelry marketing specialists
February 15 2016
Gut Check: Are You Ready To Work With An Ad Agency?

You’re an independent retail jewelry storeowner doing it all, including your own jewelry marketing. You’re overwhelmed and aren’t able to...

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Sometimes, There Are Just Not Enough Hours In A Day.
February 15 2016
Sometimes, There Are Just Not Enough Hours In A Day.

It is hard to believe it is already mid-February. It feels like it was just Thanksgiving. Time is sure flying...

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Track Your Inventory In Seconds? Here’s A Company You May Love…
February 15 2016
Track Your Inventory In Seconds? Here’s A Company You May Love…

Trac Tech is an RFID provider in the jewelry industry you might want to check out. It’s not just for...

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