Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Rise of Technology Usage In Political Campaigns
Throughout modern history, the presidential candidates who are tech-savvy have proven to gain a distinct advantage over those giving it...
Are Synthetic Diamonds On Your Radar?
Over the course of the last year or two we’ve made it a point to discuss synthetic diamonds with our...
Six Simple Design Tips
1. Hierarchy It doesn’t matter what you’re designing, a clear sense of hierarchy is important. The viewer needs to know...
Peeps S’mores
Easter will be here before we know it and that means…. PEEPS! If you’re like me, you can’t have enough...
Finding Your ‘Hum’
Shonda Rhimes is notoriously known as the creative guru who came up with popular ABC shows such as “Grey’s Anatomy,”...
Gut Check: Are You Ready To Work With An Ad Agency?
You’re an independent retail jewelry storeowner doing it all, including your own jewelry marketing. You’re overwhelmed and aren’t able to...
Sometimes, There Are Just Not Enough Hours In A Day.
It is hard to believe it is already mid-February. It feels like it was just Thanksgiving. Time is sure flying...
Track Your Inventory In Seconds? Here’s A Company You May Love…
Trac Tech is an RFID provider in the jewelry industry you might want to check out. It’s not just for...




