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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

YouTube’s New Six Second “Bumper” Ads
May 02 2016
YouTube’s New Six Second “Bumper” Ads

Unless you employ an ad-blocker, you’re probably used to seeing pre-roll ads on YouTube™ videos. You can normally skip the...

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Puttin' On The Ritz
April 25 2016
Puttin' On The Ritz

Nordstrom is a company that does it right. And yet, this king of all service retailers is laying off 400...

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“Cord Cutters” Might Still Be A Minority But Their Numbers, And Options, Are Growing
April 25 2016
“Cord Cutters” Might Still Be A Minority But Their Numbers, And Options, Are Growing

With the ever increasing array of alternatives to traditional TV, cord cutting has become a very popular topic of conversation....

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Watermelon Feta Orzo Salad With Lemon And Basil
April 25 2016
Watermelon Feta Orzo Salad With Lemon And Basil

Yield: About 7 servings Ingredients 1 1/2 cups dry orzo Salt to taste 1 tablespoon fresh lemon zest 2 tablespoons...

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Are You Hip To Fitbit®?
April 25 2016
Are You Hip To Fitbit®?

About three weeks ago, I decided to buy something nice for myself. I always heard people talking about these “Fitbits,”...

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We’ve Got A Winner!
April 25 2016
We’ve Got A Winner!

Congratulations to our client, Jewelers of America, who just received one of only six grants from JCK during the 18th...

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Let There Be Light!
April 18 2016
Let There Be Light!

Who doesn't need a little extra light for Instagram and selfie shots? Tired of face shadows while FaceTiming? This brilliant...

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Oops, Google Did It Again
April 18 2016
Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were...

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