Fruchtman Findings
Industry insights from the jewelry marketing experts.
Two Ways To Better Understand Your Website Visitors
by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry...
Welcome Back, Harold Steven’s Jewelers!
By Ellen Fruchtman, CEO We are thrilled to welcome Harold Steven’s Jewelers back to our roster of clients. Our team...
Chocolate Peanut Butter Swirl Fudge
by Ashley Bowen, Account Coordinator Fudge is a beloved staple at county fairs, carnivals, and amusement parks. Although we’ll have...
Larry Johnson's 20-40-40 Display Strategy
by Larry Johnson, Larry Johnson Consulting Services One of the simplest ways to enhance the perceived value of a piece...
How to Take Criticism Like a Pro
by Kristy Cartmell, Designer / Social Media Specialist I’ve been a creative person since the day I was old enough...
Chicken Soup from a Store-Bought Rotisserie Chicken
by Charles Pobee-Mensah, Director of Digital Marketing Chicken Soup from a Store-Bought Rotisserie Chicken 1 Store-bought, ready-to-eat, rotisserie chicken 1...
How Advertising Boosts SEO
by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your...
Buying Habits by Generation
By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As...
