Fruchtman Findings

by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to...

By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers...

How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there...

By Ellen Fruchtman, President You can just smell summer. And, nothing says summer wine better than a fantastic glass of...

By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo,...

By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses...

By Angie Ash, Executive Vice President Warmer weather means lightened up recipes. When you’re looking for a light and refreshing...

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...