Fruchtman Findings
Industry insights from the jewelry marketing experts.
Marie Kondo Your Business
by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any...
Surviving a Slow Summer
by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as...
Iced Caramel Latte Popsicles
by Ashley Bowen, Account Coordinator Popsicles are a great summertime treat. They’re cool and refreshing, and not to mention delicious!...
Are You Checking Your Website on Your Phone?
by Charles Pobee-Mensah, Director of Digital Marketing For a jeweler, checking your website is work. And most jewelers have computers...
How Well Do You Know Your Customers and Prospects?
by Angie Ash, EVP As a retailer, you may think you know your customers pretty well, not to mention your...
Red, White & Blueberry Trifle
Ingredients Two 16-ounce containers strawberries Two 6-ounce containers blueberries One 6-ounce container blackberries 3/4 cup granulated sugar 1/2 teaspoon finely...
One to One Marketing Magic
by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by...
Digital Co-op Program for Crown Ring
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...