Fruchtman Findings
Industry insights from the jewelry marketing experts.
Tech-Trend
by Michael Fruchtman, CEO/CFO We all know AI is going to change the face of retail. Treedy.ai has come up...
Millennial Priorities
by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry,...
Creamy Pasta With Meatballs
by Shane O'Neill, Vice President A tasty alternative to a traditional dish – 5 Stars Ingredients: For the meatballs: 1/2...
How Jewelers Can Defy Amazon with the “Best Buy” Strategy
by Charles Pobee-Mensah, Director of Digital Marketing "Amazon has retailers everywhere scared." That’s the first line in a recent YouTube...
A Little Appreciation Goes a Long Way
By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true...
Summer Watermelon Popsicles
by Michael Fruchtman, CFO -1 half medium seedless watermelon -2 cups fresh or frozen strawberries -2 limes -honey (optional) Cut...
Marie Kondo Your Business
by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any...
Surviving a Slow Summer
by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as...