Fruchtman Findings
Industry insights from the jewelry marketing experts.
Iced Caramel Latte Popsicles
by Ashley Bowen, Account Coordinator Popsicles are a great summertime treat. They’re cool and refreshing, and not to mention delicious!...
Are You Checking Your Website on Your Phone?
by Charles Pobee-Mensah, Director of Digital Marketing For a jeweler, checking your website is work. And most jewelers have computers...
How Well Do You Know Your Customers and Prospects?
by Angie Ash, EVP As a retailer, you may think you know your customers pretty well, not to mention your...
Red, White & Blueberry Trifle
Ingredients Two 16-ounce containers strawberries Two 6-ounce containers blueberries One 6-ounce container blackberries 3/4 cup granulated sugar 1/2 teaspoon finely...
One to One Marketing Magic
by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by...
Digital Co-op Program for Crown Ring
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...
Balsamic Watermelon Chicken Salad
by Angie Ash, EVP With blue cheese, watermelon, almonds, herbed chicken, and a balsamic glaze, this is the perfect salad...
3 Steps to Prevent a Website Access Nightmare
by Charles Pobee-Mensah, Director of Digital Marketing We see it all the time. A new jeweler is ready and excited...