With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here are a few additional ideas to ramp it up even more in-store if you’re looking for some extra inspiration!
Create a case for Mother’s Day gifts. Include several price points and ideas inside for all budgets. Call attention to it with balloons, pretty flowers, colored accents and the like so people walking in your store can find it easily.
Call out applicable special services to make it extra special. Do you offer engraving? It’s a great way to customize a special piece without a lot of extra cost. And the end result will be extra precious for mom!
Ramp up your packaging. Consider special ribbon or adding a few pieces of gourmet chocolate inside your signature gift bag, or a small extra like a miniature container of bath salts or hand lotion.
Have an electronic sign? Make the most of it by calling out that you have what moms want! Better yet, call down your customer list and invite them in.
Make it easy for last minute purchasing Dads to look like superstars by handing them a rose for her, too. You can keep them in large vases at POS and pluck and tissue wrap quickly before they head out the door.
Consider adding a small collection of special occasion greeting cards on a display in your store. It’s all about convenience these days and this small gesture will surely be appreciated!
If she’s hard to please, remind your Mother’s Day shoppers that you have the perfect gift – a gift card to her favorite jewelry store that can be redeemed on a special shopping trip with mom! Spending time together is always her favorite thing.
Even if you don’t attribute lots of business to Mother’s Day, keep in mind that it’s another reason for your door to be opened and a chance to make that sale. Make the most of forging your connection with new and existing customers so they — and the person they’re shopping for — feel extra special.
