Fruchtman Findings
Industry insights from the jewelry marketing experts.
Is your name Lewis?
By Angie Ash, Executive Vice President Lewis Jewelers in Houston, Texas and Lewis Jewelers in Ann Arbor, Michigan have hired...
The Co-Op Conundrum
by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing...
Let’s Talk Diversity
by Angie Ash, Executive Vice President Open up a magazine, watch a few television commercials or banner ads, or read...
Up For Debate
by Angie Ash, Executive Vice President Imagine the following scenario: You’re in a staff or team meeting, discussing a big...
I Just Want Chocolate
by Angie Ash, Executive Vice President Marketing Campaigns are like Ice Cream Flavors. At Fruchtman, we’re in the midst of...
The Doctor Will Text You Now
by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in...
Sleigh Bells Ring. Are You Listening?
by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes,...
Making Mother’s Day MOM-entous!
Making Mother's Day MOM-entous! With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here...