Fruchtman Findings
Industry insights from the jewelry marketing experts.
Don’t You Forget About Me
By Angie Ash, EVP Some schools are going 100% virtual this fall while others are a classroom and online hybrid....
Stuff You’ll Love
by Angie Ash, Executive Vice President Ironically, WE almost missed The Atlanta Jewelry Show, thanks to a continually delayed and...
Making the most of online reviews and your reputation.
By Angie Ash, Executive Vice President Years ago, before the Internet, business and product reviews weren’t necessarily relevant to a...
Unsubscribing to Bad Email Practices
by Angie Ash, Executive Vice President Toward the end of 2018, as I was going through my morning email, it...
Mom’s No Stereotype
By Angie Ash, Executive Vice President Today’s moms don’t fit outdated stereotypes. They are certainly complex. They raise children and...
How Smartphones Were Used To Help Holiday Shoppers In 2018
by Angie Ash, Executive Vice President Check Out The Top 5 Responses With 2018 behind us now, it’s a good...
The Jellybean Necklace
by Angie Ash, Executive Vice President I received my very first piece of jewelry when I was five years old,...
Out with the New, In with the Old
by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the...